Red Sox Augmented Reality Activations
MOOKIE BETTS BASEBALL CARD
We gave away 10,000 unique Mookie Betts baseball cards to the first 10,000 fans in attendance. All baseball cards had a unique QR code on the back, with directions on how to utilize the MLB Ballpark App Augmented Reality (AR) application to scan the baseball card to see if the card is a winner.
Each card revealed a unique animation which revealed One of six prizes:
Season tickets 
A suite night
Tickets to a suite 
 10% Red Sox Team Store Coupons
Tickets to a regular season game 
Autographed items
Green Monster tickets
THIRD EDITION RED SOX MAGAZINE AR ACTIVATION
For our 3rd edition of Red Sox Magazine this season we gave fans the opportunity to bring its pages to life using AR on the Ballpark app. Scanning pages with the AR logo would reveal behind the scenes videos and special features.
Below is the full video fans could see when they scanned our cover:
In addition to the cover art, we also created a behind the scenes video for Joe Kelly's feature story
JBJ AR BOBBLEHEAD BOX
Our second AR activation we added a QR code to our JBJ bobblehead box. Fans could scan the code using the Ballpark app to reveal a 3D spinning bobblehead.
CHRIS SALE AR BASEBALL CARD
Our first AR activation we gave away 10,000 unique Chris Sale baseball cards to the first 10,000 fans in attendance. All baseball cards had a unique QR code on the back, with directions on how to utilize the MLB Ballpark App Augmented Reality (AR) application to scan the baseball card to see if the card is a winner.
Each card revealed a unique animation which revealed One of six prizes:
Season tickets 
A suite night
Tickets to a suite 
 10% Red Sox Team Store Coupons
Tickets to a regular season game 
Autographed items
Green Monster tickets
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