2 0 1 8    P o s t s e a s o n
P O S T S E A S O N    P R E P
I t   s t a r t e d   w i t h   a   h a s h t a g
The #DoDamage campaign came to be after the phrase became a recurring theme, often used by Alex Cora and players during their press conferences, and even used once by Yankees GM, Brian Cashman.
I n i t i a l   s k e t c h e s
The aim was to make something simple and illustrative, that would look good on apparel as well as on our social graphics.
Eventually we landed at:
The split "Do Damage" style was translated onto light post signage, apparel and art in and around Fenway.
Light post signage around Fenway Park
Do Damage hoodies worn by players and staff and available for purchase to fans.
This art appeared in park for fans to take pictures with and share.
Our custom Snapchat Lens.
We also did a series of projections around the city featuring photos from our record 108 wins prior to playoffs.


P O S T S E A S O N   S O C I A L   M E D I A  
We created a new set of social media templates for the postseason that better reflected the mood of the playoffs and also featured our #DoDamage look and feel.
In-Game Templates:
GIFS:
POSTGAME QUOTE GRAPHICS:
Infographics:
PHONE WALLPAPERS:

T H E   W I N   W A L L
In addition to #DoDamage, fans rallied around Alex Cora's "Win Wall." The Win Wall featured what would end up being 119 photos that documented each win of our championship season.
CONCOURSE WALL ART:

 D A M A G E  D O N E
After winning the 2018 World Series we introduced #DamageDone to conclude our Do Damage campaign.

UPDATED LOGO:

WORLD SERIES WIN GIF:

Rolling rally apparel:
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