2 0 1 8 P o s t s e a s o n
P O S T S E A S O N P R E P
I t s t a r t e d w i t h a h a s h t a g
The #DoDamage campaign came to be after the phrase became a recurring theme, often used by Alex Cora and players during their press conferences, and even used once by Yankees GM, Brian Cashman.
I n i t i a l s k e t c h e s
The aim was to make something simple and illustrative, that would look good on apparel as well as on our social graphics.
Eventually we landed at:
The split "Do Damage" style was translated onto light post signage, apparel and art in and around Fenway.
We also did a series of projections around the city featuring photos from our record 108 wins prior to playoffs.
P O S T S E A S O N S O C I A L M E D I A
We created a new set of social media templates for the postseason that better reflected the mood of the playoffs and also featured our #DoDamage look and feel.
POSTGAME QUOTE GRAPHICS:
T H E W I N W A L L
In addition to #DoDamage, fans rallied around Alex Cora's "Win Wall." The Win Wall featured what would end up being 119 photos that documented each win of our championship season.
CONCOURSE WALL ART:
D A M A G E D O N E
After winning the 2018 World Series we introduced #DamageDone to conclude our Do Damage campaign.
WORLD SERIES WIN GIF:
Rolling rally apparel: