In preparation for the 2017 Postseason, Red Sox Marketing launched #PopUpSox, a one day only Pop-up Sox shop bringing Fenway park to Newbury street in boston.
Two giveaways were created exclusively for the event introducing our postseason hashtag #WinAdvanceRepeat.
In addition, we gave fans bobbleheads and hosted surprise ticket giveaways on social media throughout the day.
We transformed the space, adding our own foul poles, Green Monster chalkboard wall and #WinAdvanceRepeat photo backdrops.
Fans also had the opportunity to play our SoxVR Home Run Challenge, pose with our World Series trophies, and play a game of corn hole in the store.
All day, fans shared their excitement for the postseason with social posts from their visit!