2021 POSTSEASON
KEEP DANCING
The #KeepDancing campaign, inspired first by catcher Kevin Plawecki's walk-up song "Dancing on my Own,"  encapsulated the fun, vibrant energy the team showed on and off the field.
The logo design allowed for customization through player cutouts from key moments in each postseason game.
A graphic showing the translation from photo to logo
A graphic showing the translation from photo to logo
ALCS clinch graphic
ALCS clinch graphic
Fenway concorse signage
Fenway concorse signage
Posters placed around Fenway
Posters placed around Fenway
social Graphics
The overall look for social creative was aimed at elevating the regular season graphics while introducing new design elements as well as the "Keep Dancing" Campaign.
IN-GAME TEMPLATES
WIN VIDEO
CLINCH GRAPHICS
STAT GRAPHICS
QUOTE GRAPHICS
Back to Top